Shantui’s blockbuster UAE sale
50 concrete mixers sold to major UAE ready-mix company
Shantui and its UAE dealer have secured a major deal for concrete mixing equipment in the Emirates, with a contract signed for 50 units worth a total of $3.2 million.
According to a company spokesperson, the sale is an important breakthrough for Shantui’s concrete machinery in the Middle East markets, raising brand awareness and laying a solid foundation for building market share.
“Over the past year, Shantui has focused on localizing its sales, relying on dealers to tap into customer demand and connect with end users. The local sales staff works in tandem with Shantui to connect Shantui’s unbeatable value chain all the way from the factory to the job site, providing after sales support, networking with customers, and gaining trust. The sale of 50 units of concrete machinery is the fruit of this effort,” said the spokesperson.
The sale was to one of the largest ready-mix concrete firms in the Middle East, with the company’s group chairman visiting Shantui facilities in China, including the global headquarters in Jining and the Shantui Chutian concrete machinery manufacturing base in Wuhan.
During the tour, the concrete equipment was subjected to rigorous tests, demonstrating adaptability and competence performing strenuous tasks in a variety of conditions. After the inspections, and satisfied with their findings, the buyer signed the purchase agreements.
The announcement of the recent sale follows on from a strong first quarter for Shantui in the Middle East, which included a large sale of more than 200 units to Saudi Arabia. According to the spokesperson, the sales indicate that Shantui’s products are gaining unquestionable momentum in the Middle East markets.