Mix of hybrid digital and live events planned for Middle East Energy 2021
In-person Middle East Energy exhibition at Dubai World Trade Centre to be preceded by a series of digital themed weeks
The upcoming Middle East Energy event in Dubai will comprise a combination of digital and live platforms, making it a hybrid event for 2021, according to the organisers.
The event, now in its 46th and formerly known as Middle East Electricity, will provide an interactive digital and live platform for professionals to engage with industry leaders and ensure business continuity during an era of unprecedented transformation for the energy sector, according to organisers Informa Markets
In the run up to the in-person Middle East Energy exhibition, which will be held along with Global Energy & Utilities Forum on June 14-16 at Dubai World Trade Centre, will be a series of virtual conferences running from April 19 to June 7, the organisers said.
The region’s leading event for the power industry saw $5bn worth of deals signed at the 2020 show. According to Informa Markets, the evolution of MEE into a hybrid event for 2021 provides a unique opportunity for energy professionals to develop and secure new business through virtual and in-person networking while learning about new opportunities through an impressive collection of interactive webinars and tech-talks.
Digital events will include tech talks, interactive roundtables, panel discussions, thought leadership sessions and remote interviews. Networking opportunities will include hosted buyer meetings – facilitated by a trusted agency – as well as fireside chats, breakout sessions, personalised meetings and speed networking sessions.
The sector themed weeks will include:
- Renewable energy & smart solutions (Digitalisation) including energy storage and green hydrogen: week commencing May 17
- Transmission & Distribution: week commencing May 24
- Critical & backup power (Power generation): week commencing May 31
- Energy consumption & management: week commencing June 7
The organisers added that the live and in-person Middle East Energy exhibition and Global Energy & Utilities Forum, taking place between June 14-16 at Dubai World Trade Centre, will provide an opportunity to network and exhibit within the traditional framework of MEE, with rigorous health and safety protocols and measures in place.
The exhibition offers the chance for public and private sector entities to showcase products, innovative technologies that are driving forward the energy transition and providing solutions to meet ambitious clean energy and net-zero targets.
Gareth Rapley, group director of Energy & Utilities, Informa Markets, said: “We are excited to bring you the expanded MEE Live & Online. Digital consumption is rapidly increasing in our business and personal lives – this was more evident in 2020 than ever before. As remote working enters the mainstream and traditional work practices become more fragmented, we are looking to offer a more robust suite of digital solutions to complement our in-person events.”
“This new online version will overcome geographical obstacles enabling Middle East Energy to reach a much broader customer base. We believe that combining the best of face-to-face and digital interactions will provide a platform for the global energy community to network, learn through content and find solutions.”
