Construction Machinery Show Review
Ask most exhibitors at a trade event about their expectations for the show and they will tell you that they will hope to meet new customers and raise their profile in the marketplace. Rarely are they bold enough to predict that they may even make a sale or two. The Construction Machinery Show held in […]
Walk-on business was a major feature of the Construction Machinery Show
Ask most exhibitors at a trade event about their expectations for the show and they will tell you that they will hope to meet new customers and raise their profile in the marketplace. Rarely are they bold enough to predict that they may even make a sale or two.
The Construction Machinery Show held in Jeddah last month turned that perceived wisdom on its head, proving that events remain a key opportunity for contractors and plant managers to source new equipment. Officially opened by Mohammed Wafi, director, Governorate of Jeddah, major brands represented at the event included Doosan, Terex, Liugong and Sullivan Palatek with some of the Kingdom’s biggest distributors and dealers participating.
Machinery and equipment specialist Saudi Diesel completed the sale of its first machine within hours of the show opening. Project manager Ammar Abuseir revealed that the company had sold an Everdigm EPC 50CS-5 concrete pump truck to customer Al-Zaidy.
Meanwhile Jeddah-based Medco, which distributes names such as Putzmeister, Sandvik, Terex, Gehl, Dynapac, Sullair and Genie in the Kingdom, also enjoyed a successful event, completing sales across its range of international brands. The company had a particularly successful third day, selling a number of machines including Gehl 4240 skid steers, Dynapac pavers, an Atlas Copco hand roller, and a Terex TLB820 backhoe.
Amr Sami, sales engineer, said that dealers approached the distributor looking for new technology that can help them to stand out in an increasingly competitive environment “The Dynapac paver can do 60cm. It is not common here, nobody has one. When they see it, they want it. The deals are a good indicator. These are new customers that didn’t come to just watch.”
Show director Raz Islam said the event demonstrated why Saudi Arabia is one of the most exciting markets in the GCC.
“We knew that we made the right choice by bringing the event to Jeddah, but we have been pleased with how well the event has been received,” he said. “I want to thank the exhibitors and visitors who helped to make the show such a success. I think this event shows that Saudi Arabia is the number one market in the GCC, and we look forward to playing our part in its growth over the years ahead.”
