New product is specifically designed for use in UAE and Oman
Lafarge Emirates Cement has added a new sulphate-resistant cement, Shield, to its broad product catalogue.
Sheild was launched by CEO Antoine Duclaux at a ceremony in Dubai. The product is designed for use in areas with high sulphate concentration in the soil, ground water or any nearby seawater.
It complements Lafarge’s three other products, to bring the types of cement now provided by the company to four.
The products are: Classic Portland cement; the environmentally-friendly Flexi limestone cement, produced by an inter-grinding cement clinker with strictly-controlled, high-purity limestone and gypsum; and GGBC, ground granulated blast furnace slag cement.
“The new product will be highly effective to build durable structures in sulphate-rich areas. Our products have already garnered substantial market share, and we believe our latest offering will further expand our reach into untapped regions,” said commercial director Adham El-Sharkawy.
“We are confident our range will help increase sales revenue and improve financial performance for the remaining part of the year in line with the industry forecast of a pick-up in demand,” he added.