Analysis

Preview: The Dubai International Motor Show

The Middle East’s largest international automotive event is back in town this November

PHOTO: The 13th edition of the show will run from November 10-14 this year. Credit: Supplied

Car-lovers in the UAE will have reason to rejoice in November, when the much anticipated Dubai International Motor Show rolls into town. This year, however, the exhibition will have a new offering for fleet owners too.

The 13th edition of the show – dubbed the largest international automotive event in the Middle East – will feature a section dedicated to light commercial vehicles, to serve the growing market in the segment. In addition, there will be a section for tuning, aftermarket parts and accessories industries, and the automotive finance and insurance industry will also be represented.

The exhibition itself will see a 23% expansion in floor space to occupy 80,000sqm at the Dubai World Trade Centre. Several popular brands will have bigger stands at the show this year, including Cadillac, Mazda, McLaren, Lamborghini, and Porsche. The expansion and influx of exhibitors is in line with the ever-increasing sales of vehicles in the region. According to BMI, the UAE alone saw 16.7% growth in sales in 2013, and looks set to see 425,000 vehicles sold by the end of this year, representing a further 5.1% growth.

The show will run from November 10-14 this year, and organisers expect over 100,000 visitors to attend the event, which will feature a host of global and regional launches by automotive companies and brands.

“The Dubai International Motor Show is the largest and most prestigious event for [the] auto industry in the Middle East. We will use the event as a platform to present our full range and provide a first look at some exciting new models, which will be revealed for the first time to the public,” said Samir Cherfan, managing director at Nissan Middle East.

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