Al-Futtaim Motors, the dealer for Toyota in the UAE, has launched the eighth generation of the Japanese brand’s popular pickup truck, the 2016 Toyota Hilux.
A common sight on UAE roads, the Hilux was first brought to the Emirates forty years ago. Since then, the pickup has sold over 150,000 units, said Jon Williams, managing director of Al-Futtaim Motors, at a launch event in Dubai.
Offered in single and double cab variants, the new Hilux comes in 2.0L and a 2.7L petrol engines, or a 2.4L diesel engine, and in 4×4 or 4×2 configurations. The pickup is now available with a six-speed automatic transmission, which according to the manufacturer translates into fuel savings of up to 15% over the last generation Hilux, depending on the choice of petrol or diesel engines. The 2.4L diesel engine is also available with a 6-speed manual transmission, delivering a torque of 40.7kg-m (399Nm) at 1600-2000rpm and power of 147hp at 3600rpm.
The new Hilux boasts improved ride comfort and easier driveability, thanks to a newly developed frame and redesigned suspension, with longer leaf springs and forward and rear-facing shock absorbers.
Although the vehicle is currently only available to commercial customers, Al-Futtaim does see an opportunity to expand its scope and make it available to retail customers as well.
“We’re looking at what we can do with the RTA and the other registration departments across the Emirates… It’s a big opportunity. It’s clearly on our agenda, and an even bigger opportunity moving forward for the vehicle,” Williams said.
Elaborating on the opportunity to tap into the retail segment, Williams told MEConstructionNews.com that there is increasing demand from customers keen on using the Hilux for more than just commercial purposes. “What we’re seeing is there is a growing demand from retail customers but also from SME customers, who want to use the vehicle for work and leisure.”
“We’re seeing more and more people getting into interactive sports, and cycling is on the increase. People want to have a vehicle which can move their stuff around, but also feels more like an SUV and drives more like an SUV. I would say it’s a global trend. Customers have told us that’s what they want.”