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UAE’s Al Habtoor Motors wins Fuso franchise in Saudi Arabia

Distributor plans to set up network of Fuso showrooms, parts and service centres

PHOTO: Al Habtoor Motors is already the exclusive distributor for Fuso in the UAE. Credit: Supplied

Al Habtoor Motors has been awarded the franchise for Mitsubishi Fuso in Saudi Arabia, marking a regional expansion for the UAE-based firm, according to a company statement.

The distributor said it plans to set up a wide network of Fuso showrooms, parts and service centres across various cities in the kingdom.

Sultan Al Habtoor, President of Al Habtoor Motors signed the official contract with Marc Llistosella, head of Daimler Trucks Asia (DTA) and Mitsubishi Fuso Truck and Bus Corporation (MFTBC).

“Our 35 years of experience in the UAE is our solid foundation to now move ahead. We are confident that we will in time achieve the same levels of success and customer satisfaction, which we have achieved in the UAE, we are already in the process of developing our plans to achieve success in the Kingdom of Saudi Arabia,” said Ahmed K Al Habtoor, CEO of Al Habtoor Motors.

The new appointment sees Al Habtoor Motors – the official dealer of MFTBC in the UAE – venture into the region’s largest automotive market.

“With the appointment of Al Habtoor Motors as a business partner in the Kingdom of Saudi Arabia, we are looking to dramatically drive growth of the Fuso brand in what is currently our second biggest market in the Middle East. We have big expectations of this partnership”, said Roland Schneider, CEO of Daimler Commercial Vehicles in MENA.

Al Habtoor Motors is the exclusive distributor of Mitsubishi, Fuso, Chery, JAC, Bentley, Bugatti and McLaren in the UAE, and is part of the Al Habtoor Group.

Mitsubishi Fuso Truck and Bus Corporation (MFTBC) is one of Asia’s commercial vehicle manufacturers and is an integral part of the Daimler Trucks Division of Daimler AG.

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