Nissan changes gears on dealers in Saudi Arabia
Japanese car-maker says it has scrapped a dealership agreement with Alhamrani United Company
Nissan Middle East has announced that the Alhamrani United Company (AUC) will no longer be the authorised distributor of Nissan and Infiniti branded vehicles and parts in Saudi Arabia.
The Japanese carmaker will instead focus on their non-exclusive dealers, Alissa Auto Company (AACO) and Al Ghassan Motors, to serve Nissan and Infiniti customers respectively, it said in a statement.
AACO was appointed as an authorised dealer for Nissan in 2013, bringing to an end the car brand’s exclusive arrangement of almost 50 years with AUC.
“Our priority will be to deliver our best service & customer care in KSA. We remain committed to our customers and will continue to deliver high quality products and services through our authorized dealer, Alissa Auto,” said Samir Cherfan, managing director of Nissan Middle East.
Meanwhile, Juergen Schmitz, managing director of Infiniti Middle East, said that the brand was able to reach almost 80% of Saudi’s premium clientele in partnership with Al Ghassan Motors. “We remain committed to offering our customers the best and will keep delivering on our customer promise of Infiniti’s premium motoring experience.”
AUC did not immediately respond to a request for comment.
