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Tata Motors launches Prima models in UAE

Indian automaker unveils tractor and tipper models at Dubai event

PHOTO: The Prima 4438S, unveiled on Monday, is a 2-axle 44-tonne GVW tractor with a 9-speed Eaton transmission. Credit: Tata Motors

Tata Motors has launched two heavy duty trucks from its Prima range of commercial vehicles in the UAE, the 4438S (4×2) tractor head and the 4038K (6×4) tipper.

The two models were launched on Monday at the Meydan Hotel in partnership with the brand’s UAE distributors, United Diesel in Dubai and Dalma Motors in Abu Dhabi.

The Prima range is available in different trims including multi-axle trucks, tractor-trailers and tippers, suited for a range of applications. Both the tractor and tipper models come equipped with a 380 hp Cummins engine and 9-speed Eaton manual transmission.

The 4438S (4×2) tractor head is suitable for general cargo, industrial and construction applications among others and starts at a price of AED 215,000 ($58,534). The 4038K (6×4) tipper, on the other hand, is suited for construction and municipal applications. Starting price for the tipper is AED 299,000 ($81,403).

“The launch of the Tata Prima brand in the UAE, is an important milestone in Tata Motors’ continued expansion in this market and the GCC region,” said Ravindra Pisharody, executive director, commercial vehicles business unit at Tata Motors. “The range being launched today [gives] UAE customers competitive business advantages, with the trusted credentials of the Tata Motors brand.”

The firm hopes to find a firm footing in the long-haul distribution and construction sectors in the UAE with the Prima lanch, Tata executives said.

“The Middle East is a very important region for Tata Motors,” Pisharody told Truck & Fleet ME on the sidelines of the event. “Increasingly we are saying Tata is a global company. And we will have global reach and global coverage. The Middle East, I would say, is a very important aspect of that.”

The Prima range is poised to “give a total uplift to the Tata brand,” he added. “We’re not a developing market brand. We’re actually a global brand.”

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