Energy management programme launched by Etisalat and partner
Mobile network officially launches energy management services
Regional data carrier Etisalat is to diversify into facilties management with a new energy management system, Emirates Energy Star (EES).
EES aims to reduce energy consumption in older buildings by 10-30%, depending on variable factors such as the building’s age and whether it is used for industry, data, or other purposes. The programme officially launched this month in association with Pacific Controls.
Savings are rated with stars; one for each 5% saved, with 30% as the highest potential saving. Etisalat call it an “effective and interactive” rating service.
“Today worldwide energy consumption is at an all time high and there is immense ecological, social and environmental pressure to reduce energy consumption and carbon emissions,” said Abdulla Hashim, senior vice president of business solutions at Etisalat.
Overall, the programme aims to reduce 20% of energy consumed and 20% of the UAE’s carbon footprint by 2015.
Citing social, economic environmental and government participation as primary market drivers for such technology, the company says responsibility for a building’s energy performance is fragmented between owners, operators and tenants, and therefore diluted.
“Being one of the leading telecommunications corporations in the region, Etisalat is leading this initiative from the forefront through the ‘Emirates Energy Star’ programme, in alliance with Pacific Controls,” Hashim added.
“The programme will leverage on green technologies such as M2M, to effectively help reduce the carbon footprint of the country.”
In a presentation to potential investors, delivered in Dubai and Abu Dhabi last month, the company said “Emirates Energy Star is an initiative to champion the cause for improving energy efficiency and reducing the carbon footprint of the UAE.”
The system involves retrofitting existing building with ICT enabled M2M systems to increase energy efficiency through managing energy services.
Etisalat also said returns on investment with the EES services are rapid.
