Around 150 guests attend launch by Bahrah Trading Company
The Bobcat S450 has officially launched in Kuwait, at a large open day held by the local dealer Bahrah Trading Company (BTC).
The event was attended by Naser Al Sayer, chairman of the Al Sayer Group – parent company to BTC – along with Mubarak Naser Al Sayer, CEO of the Al Sayer Group, and Melakandy Hamza, general manager of BTC.
“As well as providing an excellent launchpad for our new S450 skid-steer loader, the BTC event celebrates major milestones for Bobcat with the sale of our one millionth skid-steer loader and our 20,000th telehandler in the last 12 months, reflecting the long and successful journey of the Bobcat brand,” said Gaby Rhayem, regional director for Bobcat in Middle East and North Africa.
Over 150 guests from various institutions in Kuwait attended the event, held at the Kuwait International Fair Ground at Mishref. They witnessed demonstrations of the machines by skilled operators. In addition to the S450, Bobcat loaders, telehandlers, excavators and attachments were demonstrated alongside Doosan Heavy and Doosan Portable Power products, for which BTC is also the Kuwait dealer.
BTC – which has been a Bobcat dealer since 1995 – has the best aftersales support in Kuwait, according to Mubarak Naser Al Sayer.
“Every sale is accompanied by a trainer to help the customer when they first get the equipment and the company maintains a massive investment in parts inventory, ensuring the company is the only source of genuine Bobcat parts in Kuwait with a 98% availability for any Bobcat part.”