FAMCO showcases Volvo CE road machinery in Abu Dhabi

Local dealer for Volvo CE reaches out to customers in the UAE capital

PHOTO: A wheel loader on display at the Armed Forces Officers Club in Abu Dhabi. Credit: Jerusha Sequeira /

Al-Futtaim Auto and Machinery Co. (FAMCO), the distributor for Volvo Construction Equipment (CE) in UAE and Saudi Arabia, organised a road machinery event on Monday for customers in Abu Dhabi.

Held at the Armed Forces Officers Club, the event aimed to showcase the Swedish manufacturer’s offerings for the road-building sector, and attracted attendees from road-contracting companies in Abu Dhabi.

In order to help customers get the most out of their machines, FAMCO also organised a series of technical seminars on topics that included paving, compaction, and the features of Volvo CE’s range of pavers, screeds and soil and asphalt compactors.

Ahmad Halwani, regional general manager for construction and agricultural equipment at FAMCO, told that such events help boost customer confidence in the Volvo CE brand and its dealer.

“We want to reconfirm to our customers that we have the full capability to provide full support [and] aftermarket support to really back them up over the complete life cycle of the machine,” he said.

READ MORE: Construction Machinery Middle East magazine

Technical seminars also give customers the opportunity to learn about the latest updates and features of Volvo CE machines, and how they fare against competitors, he added.

Commenting on why the event was held in the UAE capital, Halwani noted FAMCO had organised a similar gathering in Dubai last year, but turnout was lacking from contractors in Abu Dhabi.

The firm also sees opportunities for growth in the UAE’s Western Region, he added.

“We all know that this is an area where the government of UAE and specifically Abu Dhabi is really trying to put a lot of efforts to develop further. If you want to build a residential area or a commercial area or an industrial area in the Western Region, definitely you need the roads and the infrastructure for people to reach that area,” he said on the sidelines of the event.

READ MORE: Construction Machinery Middle East magazine

After the seminar sessions, customers had the chance to look at Volvo machines displayed outdoors. Equipment on display included a Volvo DD100 compactor, DD25w compactor, L120F wheel loader, SD110 soil compactor, and an ABG7820B tracked asphalt paver. Also available for attendees to try was a Volvo simulator used for operator-training purposes.

“We invest in the simulators in order to train the customers’ operators in the safest environment, as close as possible to real life,” Halwani said. “We made a lot of investment in buying the simulators because as long as our customers feel comfortable operating the machines, and the machine is really doing a job appropriately, then we have the customer for life. That’s very important.”

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