Chinese machinery firm looks to expand sales in Saudi Arabia through Al Bawani Trading Co
Chinese construction-machinery manufacturer Zoomlion has signed an agreement with Al Shawaf International to appoint subsidiary Al Bawani Trading Company as its sales agent for tower cranes in Saudi Arabia.
The agreement was signed between Zoomlion senior president Zhang Jianguo, and Mohedin Al Shawaf, executive manager at Al Shawaf International.
Zoomlion hopes the agreement will allow it to further penetrate Saudi Arabia, the largest tower-crane market in the Gulf region. According to the company, while it currently enjoys a stable share in Saudi Arabia, the absence of a local sales agent has hindered its commercial growth.
The agreement will allow the Zoomlion Overseas Branch Company to use Al Bawani Trading’s large spare-parts warehouses, and its skills to organise sales staff and service engineers, improving its sales operations and aftersales in a bid to expand its market presence.