Adapting to grow

Grundfos looks to infrastructure and construction markets to drive its growth in the Middle East

With an annual production of more than 16m pumps, Grundfos is a global leader in advanced pump solutions for heating and air-conditioning applications, and centrifugal pumps for industrial applications, fire protection, water supply and waste water treatment.

This year, the company celebrated its 25th anniversary in the UAE, where its Dubai office serves as the regional headquarters for the Middle East and Turkey. Grundfos Middle East looks after not only the Gulf Cooperation Council (GCC) countries, but also Iraq, Jordan, Lebanon, Syria, Yemen, Turkey, Egypt, Iran and Pakistan.

“As such, we are present throughout the Middle East but continue to expand our presence selectively in different market segments, depending on the opportunity and return on investment,” said Henning Sandager, Area Managing Director for Middle East and Turkey at Grundfos Middle East. “We have been maintaining strong relationships with all our stakeholders and would like to continue doing so in the future as well.”

In addition to pumps, Grundfos also produces standard and submersible motors and electronics for monitoring and controlling pumps. The company’s core products include multi-stage and single-stage pumps for air conditioning and chilled water supply, hot water, and fire systems.

“We are expecting to see further growth in our product offerings within waste water, flood control, chemical dosing and disinfection for the water treatment markets,” said Sandager. “We have also fulfilled the required standards for ISO 14001 certification and EMAS registration in our production.”

As far as growth is concerned, infrastructure and construction are the fastest growing sectors in the Middle East and Grundfos anticipates more business from these sectors.

Sandager said: “Though the Middle East is known for its oil & gas market, we have set our eyes on its construction and infrastructure markets. For example, with Dubai winning Expo 2020, infrastructure and construction development in the UAE is bound to grow.

Dubai’s emergence as an important business hub in the Middle East has caught the world’s eye. Furthermore, governments in the region continue to invest in education, health, safety and the overall living comfort of their citizens.”
Grundfos invests heavily in research and development (R&D) to drive innovation, spending 4-5% of its global revenue on R&D. Also, the company looks at market-specific needs as a development opportunity. Sandager said: “For example, we customised our booster solutions for water supply applications according to Middle East requirements. We also make sure that our products are fit to operate in the region’s desert and saline environments. Our specialist applications will always have the best fit for the customer’s requirements.”

Grundfos has always promoted sustainability and not only provides cutting-edge green solutions to its customers but also runs its business in an environmentally-responsible manner. The company has actually gone ahead and prioritised the reduction of its CO2 emissions by optimising business processes and sourcing renewable energy.

According to Sandager, not only is sustainability the right thing to do, it also makes good business sense. He said, “Today, 10% of the world’s electricity consumption is attributed to pumps. This number can be greatly reduced by replacing old pumping systems with new intelligent pumping systems, which in many cases, can reduce electricity consumption by up to 40% or even more. This, in turn, means that investment in a new pumping system is paid back in a very short time. We are proud that we make products and solutions that help our customers save natural resources and reduce climate impact.”


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