Emaar development at Al Mamzar Beach will be “engine of growth” in Deira

Waterfront residences to be built on beach frontline

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Following earlier reports by Big Project ME about development plans for Dubai’s Al Mamzar area, Emaar Properties announced it has signed a Memorandum of Understanding (MoU) with Dubai Municipality to develop a mixed-use beachfront development in the locality.

Phase 1 of the Al Mamzar Beach development was announced as being completed in May 2014.

Planned around the 53 hectare (131-acre) wide Al Mamzar Lake, Emaar’s project will include waterfront residences; serviced residences; retail amenities; fountains; water features and water-themed leisure attractions.

Ahmad Al Matrooshi, managing director of Emaar Properties said the company will ensure the project at Mamzar fits with and promotes growth in Deira. “Dubai Municipality’s initiative to explore the development potential of Al Mamzar will further add to the city’s economy by creating another engine of growth in the Deira region.

“For the potential new project, we will focus on sustainable development initiatives, which will reflect across all aspects of the development. It will be a great value addition to Deira, and will also create new jobs and supporting ancillary industries,” Matrooshi said.

Abdullah Mohammed Rafi, deputy general-manager of engineering & planning at Dubai Municipality announced Emaar will undertake preliminary studies for the project. “As per the MoU, Emaar will conduct the required feasibility and environmental studies for the project. We will evaluate the report submitted by Emaar to choose a development model that complements Al Mamzar’s current status as one of Dubai’s most popular leisure destinations.

“Through the proposed project, we aim to add further value to the area, in turn contributing to Dubai’s economy,” Rafi added.


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