Initial has launched TagPoint, a QR and Near Field Communication (NFC)-enabled solution designed to simplify and enhance the process of raising, logging, and managing service requests across client sites.
The launch will facilitate faster response times and improve service visibility, enabling building users and client teams to submit requests instantly via mobile devices, strengthening operational tracking from request initiation to resolution. The launch of TagPoint aligns with the growing demand across the facilities and support services sector for mobile-first engagement, real-time responsiveness, and clearer data-driven oversight of service performance, said a statement.
TagPoint offers a straightforward and user-friendly way for clients to submit service requests by scanning a QR or NFC tag at the point of need using their mobile devices. Each request automatically captures structured information, including request details, location, and time, thereby reducing the reliance on calls and emails. This streamlined process enables quicker and more accurate responses from Initial’s operations teams, it added.
The solution was developed in-house by Initial’s Service Operations Center to address common challenges faced by facilities and support services. These challenges include fragmented request channels and incomplete information, which can hinder effective response. By standardising the request submission process, Initial aims to enhance service responsiveness and enable more consistent, data-driven decision-making across its operations.
TagPoint is designed to integrate with existing facility management systems and operational processes. It introduces a new, streamlined approach to raising requests while complementing, rather than replacing, established workflows. Requests are automatically logged and tracked, and clients receive confirmation and completion updates to facilitate clearer communication and increased transparency throughout the service cycle.
“TagPoint is a practical solution focused on improving how information enters our systems,” said Ricardo Pascoal, Chief Operating Officer, Facilities Management, Initial. “By capturing accurate, structured data at the source, it becomes easier for our teams to respond, prioritise work and maintain clear visibility across operations.”
Since launch, TagPoint has captured tasks across core operational services, including maintenance, cleaning, pest control and landscaping, providing clearer visibility of service demand and workload distribution and supporting more informed planning and resource allocation. By capturing structured data at the point of request, TagPoint supports reporting and performance analysis, helping facilities teams identify trends, monitor service performance and continuously enhance service delivery, the firm said.
TagPoint forms part of Initial’s ongoing focus on digital innovation, applying technology where it delivers measurable operational value to clients. The solution is being rolled out across selected sites and supports a consistent, mobile-first experience across multiple services, locations and client environments.
The launch reinforces Initial’s commitment to operational clarity and service efficiency, strengthening how service requests are managed from initiation through to resolution across Saudi Arabia’s built environment. Future enhancements, including expanded location intelligence and additional digital communication channels, will further support continuous improvement in client service delivery.