Umm Al Qura launches digital platform for developers in Masar Destination
The initiative aims to enhance transparency and establish high levels of regulation within an integrated urban system
Umm Al Qura for Development & Construction Company, the owner, developer, and operator of the Masar Destination, has launched a unified digital platform for property ownership within the destination. The platform is available to approved developers and provides up-to-date information in both Arabic and English about all approved developers within the Masar Destination.
The initiative aims to enhance transparency and establish high levels of regulation within an integrated urban system. The Masar Destination, which spans over 1.2m sqm, stands as the largest urban project in Makkah, the company said.
The launch reflects the company’s responsible approach to urban development and its commitment to preserving the unique character of places and enhancing the quality of life.
Yasser Abuateek, Chief Executive Officer, Umm Al Qura for Development & Construction Company said, “The launch of the unified digital ownership platform at Masar is a strategic step toward enhancing transparency and innovation in the real estate sector. It highlights our commitment to providing an integrated urban experience that supports the goals of Saudi Vision 2030 and contributes to positioning Makkah at the forefront of digital transformation. It also strengthens confidence in the real estate market by offering diverse options that meet residents’ needs within a modern and sustainable urban environment.”
Its diverse portfolio, encompassing hotels, residential and hotel apartments, and integrated commercial and medical facilities, aligns with the Kingdom’s vision for creating advanced urban environments that cater to both visitors and residents.
Recently, the project has secured development agreements with numerous developers and investment funds, resulting in a total investment exceeding US $16.8bn, encompassing acquisition and infrastructure costs. This investment solidifies Masar Destination’s position as one of the Kingdom’s investment destinations, the statement concluded.
