DAMAC Properties has unveiled its latest developments in the DAMAC Lagoons District, the Piazza Roma offices and Valencia apartments.
The launch event was held at Coca-Cola Arena, where the developers showcased the 24/7 live-work-play destination. DAMAC Mall serves as the anchor of the district, while water, culture, and community play a crucial role in its activation, said a statement.
Amira Sajwani, Managing Director, DAMAC Properties said, “DAMAC Lagoons District is our next step in building a community that optimises life. We’re bringing together two powerful ideas of waterfront wellbeing and a high-energy urban district, so residents and professionals can spend less time commuting and more time living. Valencia and Piazza Roma reflect a more human, more walkable Dubai: one where the best of the city is just minutes away.”
Lagoons District, which is located in Dubailand, is designed with decentralised cores in mind. It emphasises integrated, sustainable community planning, optimised travel distances, and a mall-integrated lifestyle. It aims to help working parents reclaim up to 20% more time by placing essential touchpoints of home, work, retail, wellness, and community spaces within a short walk.
Piazza Roma and Valencia are strategically positioned for fast and practical connectivity. They offer location with easy access to key Dubai destinations. For instance, DAMAC Mall is just 8 minutes away, Saudi German Clinic is 10 minutes, Trump International Golf Club is 17 minutes, Global Village is 19 minutes, and Al Maktoum Airport is 30 minutes, the statement noted.
The immersive experience will include an interactive digital boardwalk with LED paving, smart benches, and responsive art. There’s also a floating digital art gallery where projections drift across the water, in addition to smart pop-up retail capsules that transform week by week, keeping the destination fresh.
A mall-to-lagoon experience bridge creates a sensory transition using sound, scent, and visuals, leading to a striking flamenco stage, a purpose-built performance venue with sculptural lighting, professional-grade flooring, lighting, and acoustics for live dance and music. Wellness includes an aqua gym featuring submerged fitness stations, resistance zones, and water-based circuits, alongside outdoor yoga and spa areas cooled by a climate-smart water canopy, it continued.
Valencia aims to brings residential living into the heart of the district, and features curated amenities such as lagoon-front social spaces, wellness zones, and Mediterranean-style lounges inspired by Italian coastal living with rustic textures, soft lighting, and artisanal décor.
Piazza Roma meanwhile introduces workplaces just minutes away from retail, experiences, and the lagoon’s wellness ecosystem. It’s positioned to serve modern businesses seeking talent-friendly, experience-led workplaces within integrated communities.