Dubai-based Dulsco Group has strengthened its partnership with Emirates-owned Sevens Stadium through Dulsco Environment. This collaboration aims to deliver comprehensive waste management services at the venue and its iconic Dubai 7s festival until 2027. The 2025 edition achieved the highest percentage of waste diversion from landfills in its history.
From 2022 to 2024, Dulsco Environment managed waste for the Emirates Dubai 7’s festival weekend. This led to an expanded partnership at the end of 2025. The environmental division of the Dulsco Group became the official waste management partner for The Sevens Stadium, the statement said.
The year-round agreement appoints Dulsco Environment as the custodian of not only the annual waste management operations for Emirates Dubai 7s but also the venue’s ongoing waste management operations. This expanded scope enables more integrated, consistent, and effective sustainability practices across all operations.
Emirates Dubai 7s 2025 witnessed a significant achievement. A total of 103.5t of waste were collected over the 3-day period. General compactable waste and mixed recyclables emerged as the dominant waste streams. Of this total, 57.05t were recovered as recyclables, and 32.5t were diverted to Waste-to-Energy facilities. This resulted in an 86% of the total waste being diverted from landfills, setting a new record for the event’s history.
Mathew Tait, General Manager of The Sevens Stadium, and Festival Director, Emirates Dubai 7s said, “Our expanded partnership with Dulsco Environment demonstrates the power of collaboration when working towards sustainability goals. We have identified synergies across operations coordinating closely with all our suppliers, and we’ve made significant strides towards reducing waste for Emirates Dubai 7s. In just 2-years, we’ve increased the amount of waste that would otherwise have gone to landfill by nearly 20% – a marker that shows our support of the strategic vision of the UAE leadership and Dubai Municipality in fostering environmentally responsible practices across all sectors.”
Antony Marke, Interim CEO at Dulsco Environment added, “Partnerships are fundamental to turning sustainability ambitions into measurable results. Working hand-in-hand with facilities management, has enabled us to maximise recycling, minimise landfill use, and create operational efficiencies. Together, we are supporting the UAE’s broader sustainability goals and setting new benchmarks for environmental stewardship in event management.”
The top 5 recyclable materials recovered included glass, cardboard (OCC), mixed plastics, PET, and aluminium cans. These figures represent a significant improvement over previous years, demonstrating the impact of a more structured and strategically aligned waste management approach. In 2024, the Emirates Dubai 7s event collected 78.7t of waste, with 61.5t diverted from landfill, achieving a diversion rate of 78%. In 2023, the total waste collected reached 95.35t, with 69.33t recycled and a diversion rate of 72.7% – meaning over 18% more waste in 2025 was diverted away from landfill.
Dulsco Environment’s role in the event encompassed waste segregation and disposal, working alongside a facilities management contractor to deploy an extensive operational infrastructure, including bins for general waste, recycling, food, and medical waste, as well as, refuse collection vehicles (RCVs), and trained manpower teams to oversee segregation and collection across all event areas.
This partnership and the results from Emirates Dubai 7s 2025 highlight Dulsco Environment and The Sevens Stadium’s commitment to creating environmentally responsible events. By leveraging shared expertise and adhering to waste management practices, both organisations are paving the way for a more sustainable future, aligning with UAE and Dubai sustainability strategies.