Paris Saint-German appoints new Premium Sleeve Partner
The partnership brings together two brands that are aiming to shape the future of sport, design, and contemporary lifestyle
Paris Saint-Germain has announced a global partnership with UAE-based developer BEYOND Developments.
The multi-year agreement solidifies BEYOND’s status as Paris Saint-Germain’s Premium Sleeve Partner until 2029. The partnership brings together two brands that are aiming to shape the future of sport, design, and contemporary lifestyle, said the statement.
Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain commented, “This partnership with BEYOND Developments represents a powerful alignment between two brands that redefine excellence in their respective fields, with a shared belief that sport and design both have the power to inspire and elevate everyday life. BEYOND’s approach to creating meaningful spaces mirrors our own ambition to connect with people through passion, creativity, and emotion.”
Paris Saint-Germain and BEYOND Developments share a common belief in the transformative power of culture. Both companies operate beyond their core industries, engaging global audiences through identity, creativity, and a clear sense of purpose. They occupy a space where sport, lifestyle, and expression naturally intersect, the statement outlined.
Adil Taqi, CEO of BEYOND Developments added, “As we begin 2026, this partnership with Paris Saint-Germain sets a meaningful tone for the year ahead. It reflects our belief that great design and great sport share the same power. Both move people, shape culture, and create moments that stay with us. At BEYOND, we design destinations that evoke emotion and inspire connection. Paris Saint-Germain brings that same energy to a global stage. This collaboration allows us to engage audiences through a shared vision of creativity, performance, and modern living, while extending our presence to new communities around the world.”
For BEYOND, this partnership serves as a natural extension of Dubai’s creative energy and global cultural influence. It further solidifies the brand’s presence while providing opportunities to engage diverse audiences across Europe, Asia, and the Middle East, the statement concluded.
