Addressing the UAE Government’s priority to enhance road safety, Dulsco People has introduced a driver safety program labeled ‘Transforming Defensive Driving with Digital Innovation’. This AI and Metaverse driven initiative aims to raise fleet safety standards and operational performance across the nation.

Dulsco People’s digital learning and assessment platform, developed in partnership with Connected Safety Net (CSN), is said to be delivered through DigiSkills’ immersive heads-up-display (HUB). This platform combines digital microlearning, psychometric assessments, dynamic performance tracking, personalised learning paths, and continuous upskilling.

By ensuring drivers remain agile, capable, and prepared for the demands of modern road conditions, the program fosters a culture of continuous improvement. At the core of the system lies individual risk profiling. Dulsco People has already trained 251 drivers, and plans to expand the program to train over 600 drivers by the end of the year. This expansion will contribute to the improvement of road safety and the overall well-being.

Psychometric assessments identify each driver’s risk profile and behavioral tendencies, while AI-powered performance tracking monitors acceleration, braking, lane handling, and speed. Predictive analytics proactively flags potential risks before incidents occur, and a real-time feedback loop enables immediate communication between drivers, managers, and trainers. This collaborative approach ensures sustained alertness and continual improvement, the firm said.

The program’s QR-enabled Driver Passport, updated weekly through CSN dashboards, provides complete visibility into compliance, training history, and performance. This data collection system empowers organisations to make informed decisions and enhance overall road safety.

Antony Marke, CEO of Dulsco People said, “Safety is a key priority for Dulsco People, and we are committed to protecting our drivers, passengers and the communities we serve. Traditional training too often relies on one-off compliance sessions, lacks real-time feedback and fails to engage drivers meaningfully. Our approach changes the game, integrating AI analytics, continuous monitoring and personalised learning into a single system, turning every driver into a certified specialist and safety ambassador.”

Paul Richardson, Group Managing Director, Connected Safety Net added, “At Connected Safety Net, we are extremely proud of our collaboration with Dulsco People, one of our most prestigious clients. Their passion for continuous innovation and improvement – and their eagerness to embrace technology for real business transformation – makes this partnership truly special. We look forward to continuing to support Dulsco People and drive even greater safety outcomes together.”