MERED partners with Reflex Angelo for ICONIC Residences
As part of the partnership with Reflex Angel, residents will have the option to complete their homes with a premium collection of Pininfarina furniture
MERED has forged a partnership with Reflex Angelo, an Italian luxury furniture brand. This collaboration aims to elevate the living experience at ICONIC Residences Design by Pininfarina, the developer’s flagship project in Dubai. It marks Reflex Angelo’s inaugural partnership with a real estate developer in the United Arab Emirates.
ICONIC Residences will boast custom-designed, built-in furniture by Pininfarina, enhancing the living experience. As part of the partnership with Reflex, residents will have the option to complete their homes with a premium collection of Pininfarina furniture, offering exclusive perks and benefits that bring the authentic Italian experience to every corner of their living space. Nestled in Dubai Internet City, the 290m tower will stand as the tallest structure in the area, providing 310 luxurious apartments with sea views and convenient access to Palm Jumeirah and Dubai Marina, said a statement.
Reflex Angelo and Pininfarina have been collaborating since 1997, creating masterpieces such as the Vela Armchair and the Orizzonte collection, a modular seating system. This long-standing partnership ensures that the optional furniture offered at ICONIC Residences integrates with the design language of the apartments, it added.
Michael Belton, CEO of MERED, commented, “Our partnership with Reflex Angelo is part of our goal to deliver genuine quality and design consistency and full Pininfarina experience at ICONIC Residences. We want to ensure that residents experience a fully integrated premium home, from structure to interior. As Dubai’s elite lifestyle sets new benchmarks for global luxury, our project reflects both the city’s ambition and the expectations of a global, design-conscious audience.”
Luciano Lucatello, Chairman of Reflex Angelo added, “This project stands out in our global portfolio, not only as our first collaboration with a real estate developer, but also because of the shared commitment to design integrity and material quality. Working alongside Pininfarina and MERED gives us a meaningful platform to bring our Italian craftsmanship into a market that values sophistication.”
Dubai’s luxury property market is poised to surpass all others in terms of price growth in 2025. A recent Knight Frank survey revealed that a significant portion of high-net-worth individuals are interested in purchasing a branded residence in Dubai, indicating a strong demand for projects associated with design and architectural firms. The UAE’s residential market is projected to surpass US $400bn in 2025, reflecting sustained investment in high-end, design-driven developments.
