Al Attiya Motors & Trading Co (AMTC), the importer of Renault Trucks in Qatar, announced the opening of a $6.5m-worth workshop in Doha. Furthermore, 200 additional trucks are expected to arrive in December 2014 to serve one of AMTC’s “largest tenders”, the distributor added.
2,000 Renault Trucks are currently in operation across Qatar, a country currently witnessing a construction boom owing to the planned developments for the FIFA World Cup 2022. Renault and AMTC are looking to capitalise on this growing market by increasing their activities across the country, starting with capital city Doha.
“We recently secured a major tender for 190 trucks from Doha Municipality. If it wasn’t for the support and contribution of Renault Trucks towards this tender, we wouldn’t have been able to bid, let alone win, Mohammed Maali, CEO of AMTC said.
“Our relationship with Renault Trucks is a partnership. We are not purchasers and they are not vendors. We are partners. The Doha Municipality tender was won as a direct result of their extra support,” Maali added.
The new workshop is located in Doha Industrial Area and is expected to provide easy access for regular servicing and maintenance. The workshop’s capacity has been doubled to 300 job cards per month, and a new 280HP 4×4 Midlum mobile workshop will also be operated to accommodate orders in case the main workshop is fully occupied.
“Qatar is a very important market for Renault Trucks and the support of AMTC is invaluable,” Lars Erik Forsbergh, president of Renault Trucks Middle East said.
“The business environment in the Middle East is different from Europe so this partnership helps us to gain specific local understanding, networks and expertise to make the most of this emerging market opportunity.”