Motorcity hosts Hino president in Bahrain

Company president wants to build brand in region

Ichihashi said he conference was a time to appreciate the brand-building efforts

Ichihashi said he conference was a time to appreciate the brand-building efforts

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Japanese truck-maker Hino has held its regional meeting in the Kingdom of Bahrain, hosted by local dealer Motorcity.

The meeting was attended by Hino top officials with distributors from the Middle East, West Asia and Africa. Hino’s Total Support plan, fiscal year policies and strategies for the year of 2014 were discussed.

Yasuhiko Ichihashi, president and member of the board, Hino Motors, said that the conference was a time to appreciate the brand-building efforts in the region.

“This Regional Meeting provides a platform for sharing Hino Motors’ vision for the future, and to express our gratitude to our distributors and their ongoing efforts to increase Hino market share in the region.”

“We are committed to delivering the “value” that only Hino is able to provide to our customers around the world and fulfilling our responsibilities as a global manufacturer of commercial vehicles.”

Motorcity is the sole distributor of Hino in the Kingdom of Bahrain, and its Nuwaidrat showroom showcases the whole range of light-, medium- and heavy-duty trucks.

The range includes Gross vehicle weights from 4,000kg to 40,000kg and Payloads ranging from 2 to 80 tons.

Its chairman, Waleed Kanoo said, “We at Motorcity are honored to co-host Hino Regional Meeting for the 1st time in Bahrain. Our partnership with Hino has been constructive and fruitful throughout the years.”

Hino is the largest manufacturer of heavy- and medium-duty trucks in Japan, with a growing number of light duty trucks. The model types are suitable for trailers, dump, cargo, freezer bodies, concrete pumps, crane mounting, tankers and garbage collection.

Worldwide sales of Hino-brand trucks and buses total about 150,000 vehicles a year.

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