Property

Amr Diab and ONE Development Introduces DO Boutique Hotels

Under the slogan ‘Live the Beat’, the hotel aims to offer a holistic lifestyle, transforming ordinary moments into extraordinary experiences

ONE Development has launched ONE/AD as the first musical themed boutique hotel integrating AI, music and wellness. Co-founded by ONE Development and Amr Diab, DO Boutique Hotels is orchestrating a fusion of bold design, wellness, evocative music  and AI, said a statement from the developer.

The launch of the new hotel chain by ONE/AD is seen as another step in support of both the UAE’s Tourism Strategy 2031 and those of the countries it is operating in, not only contributing to local and regional progress in the industry, but also the economy by facilitating the attraction of increased investment.

“Our partnership with global legend Amr Diab is a bold step towards redefining hospitality Industry. DO Boutique Hotels introduces a completely new disruptive hotel chain in the UAE, seamlessly blending music, design and AI to create spaces where luxury meets inspiration. Music is a universal language and DO Boutique Hotels will redefine hospitality by crafting unique experiences inspired by music enabling guests to connect with their creative rhythms,” said Ali Al Gebely, Founder and Chairman of ONE Development.

“Building on its expertise in real estate and AI-driven concepts, ONE Development is once again setting new benchmarks in the industry, offering a harmonious blend of comfort, elegance, and unforgettable moments.” Al Gebely added.

Amr Diab, founder of DO Boutique Hotels said, “Music has always been my way of connecting with people; this vision now reaches into hospitality. DO Boutique Hotels create inspiring spaces where innovation, culture and wellness meet, offering today’s travellers exclusivity, creativity and meaningful connections.”

DO Boutique Hotels, under the slogan “Live the Beat,” offers an holistic lifestyle, transforming ordinary moments into extraordinary experiences. Each venue serves as a hub of creativity and connection, redefining hospitality and a renewed sense of living.

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