P.O.B1 Properties, the newly established real estate development division by Saif Al Ghurair Real Estate Group (SAGRE), has announced its inaugural project, Serenova, which is billed as a community-driven residential project in Dubai Silicon Oasis.
The new project is said to reflect P.O.B1 Properties’ commitment to addressing the growing demand for urban convenience in Dubai’s key growth nodes, while creating sustainability and long-term value in real estate investment.
“P.O.B1 Properties represents a new strategic direction for the SAGRE Group, focusing on growth and innovation in Dubai’s fast-changing real estate landscape in line with the ‘Dubai 2040 Urban Master Plan’. With deep roots in the city’s development, at P.O.B1 Properties we want to emphasise our commitment to its future chapters, as we have in the past 60 years. With Serenova, we will showcase this fresh approach and our commitment to deliver destinations which appeal to evolving customers within Dubai’s new neighbourhood,” said Ghaith A. Shocair, Chief Executive Officer of P.O.B1 Properties, and Chief Executive Office and Board Member of the Saif Al Ghurair Real Estate Group.
Set for completion in Q2 2027, the US $56mn Serenova occupies a 7,850sqm plot, and aims to offer flexible living spaces that blend modern comfort living to meet the needs and preferences of families and young professionals. Serenova offers 222 apartments, from studios to one-, two-, and three-bedroom apartments, as well as designed premium two-bedroom apartments and four-bedroom penthouses. Its architectural design prioritises open spaces, uninterrupted panoramic views to Dubai’s skyline, and layouts that balance privacy and comfort.
Serenova will have easy access to highways, including Al Ain Road, Sheikh Mohammed Bin Zayed Road, and Emirates Road, while being close to Dubai International Academic City. Serenova will also benefit from Dubai Metro’s upcoming Blue Line project, with a station planned in close proximity to the project, offering enhanced connectivity and ease of transport for residents, said a statement.
Apartments will feature private balconies or terraces with views of Dubai’s skyline. A range of amenities will elevate everyday living, including a landscaped courtyard with spacious outdoor gardens, two family and children’s pools, a rooftop skyline pool for adults, sunset terraces, a wellness court, a rooftop gym and fitness centre. Residents will also benefit from 24/7 concierge services and security, the statement added.
Engel & Völkers has been appointed as the brokerage agency for the residential project. With over 1,000 offices, they will leverage their international network for buyers and investors through roadshows and their agent connections, as well as access to the local brokerage community.
P.O.B1 Properties is built on the legacy of its parent company, Saif Al Ghurair Real Estate Group (SAGRE), with a portfolio of over 1,800 residential units, offices, and pioneering retails projects, the statement concluded.