Habtoor Leighton Group’s new look

Old branding replaced to modernise group identity

Multi-diciplined contractor the Habtoor Leighton Group (HLG), has announced a new brand image, designed to “signifying a fresh, new unified approach to the company’s activities across the region”.

The group’s original branding, used since Leighton International and Al Habtoor Engineering  merged in 2007, was a combination of both company’s individual logos.

“Our primary aim is to dispel the misconception in some quarters that HLG is a joint-venture between two separate companies and demonstrate that we are one, unified, fully-integrated organisation,” said CEO and managing director Laurie Voyer.

“A lot of research went into devising this new brand and we believe it helps to modernise the Group’s identity as we enter a period of growth after a challenging couple of years,” Voyer added.

The new branding was officially launched on June 21 by Voyer and HLG Chairman Riad T. Sadik. It will be rolled out across HLG’s sites over the coming months.

Minor variations of the new brand will be utilised in markets outside the UAE where the Group has already established itself under the Leighton name, but the overall branding will be clearly recognisable as being part of the Group, according to a statement from the company.

Habtoor Leighton Group was following the merger of the UAE’s Al Habtoor Engineering with Gulf Leighton, the Leighton Group’s original operating company in the Gulf region.

The Leighton Group is Australia’s largest project development and contracting group, was established in Victoria, Australia in 1949 and today generates annual revenues in excess of US$ 18 billion.

“The new brand will not fundamentally change the organisation and how we operate.  While it will give us a polished, professional, unified appearance, we will still be the same quality contractor delivering quality projects for our clients,” Voyer added.


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