International real estate developer MERED has announced the opening of its new headquarters in Dubai Internet City. The 45th-floor office was designed by Italian design house, Pininfarina.
The new office, spanning 1,300sqm, is said to reflect the developer’s continuous growth and evolving design philosophy, while also integrating distinctive elements to highlight its strong brand identity. The office space references MERED’s best-known building, Iconic Tower, with a design concept centered on ‘Connection and Contrast’, said a statement from the firm.
The sales area, using neutral tones Hungarian wood and Hi-Macs acrylic stone, is said to mirror the high-quality finishes of the developer’s upscale residences, creating a premium atmosphere. In contrast, the operational area is designed with functionality in mind, featuring darker tones and serviceable industrial materials, the firm stated.
“As the UAE real estate market is set to grow to $0.76 trillion by 2029, our new headquarters in the central business hub of the region demonstrates our commitment to leading and shaping this growth. This space, especially the mock-up room, offers a comprehensive experience for our potential buyers, giving them a true sense of life in the Iconic Tower. We are keen to continue our journey to bring the future of upscale living to life, blending cutting-edge design with world-class amenities,” said CEO Diana Nilipovscaia.
Over the past year, the developer is said to have secured approvals from key government authorities and broken ground for the Iconic Tower project. With design and contractor procurement nearing completion – and main construction slated to begin shortly – the project is set to become the tallest structure in Dubai Internet City, at 286.4m.
Iconic Tower will feature 310 luxury apartments and world-class amenities, with unit handovers expected by Q3 2027, the firm noted.
In addition, Mered has acquired a prime 11,890sqm waterfront plot on Al Reem Island, Abu Dhabi, one of the top locations in the capital city for luxury apartments, the statement concluded.