Sale to european rental company worth $18m
Boels Rental has made a major investment in JCB machines for its rental fleet, purchasing $18.1 million worth of equipment. The order for 300 machines is their third major purchase in three years, and means the company will have a fleet of more than 1,000 JCBs.
Boels Rental is headquartered in the Netherlands, but has more than 300 outlets across Europe, and operates in countries including The Netherlands, Belgium, Luxembourg, Germany, Austria, Czech Republic, Italy, Slovakia and Poland.
The order comprises a range of micro and mini excavators, telescopic handlers and rough terrain forklift trucks. Delivery is set to be completed by the end of March 2014.
Pierre Boels, CEO of Boels, said: “Performance and efficiency were key factors in our decision to purchase the JCB machines. In particular, the fuel savings offered by the Ecomax-powered products are particularly important, as being environmentally responsible is essential to our business.”
All the machines are being supplied with JCB’s LiveLink telematics system, used to monitors service requirements, and protect them from theft.
JCB CEO Graeme Macdonald said: “We are delighted to have secured such a significant order from one of Europe’s most important rental companies. This is the third year in succession that JCB has won this major business from Boels which speaks volumes for the superior quality, performance and efficiency of JCB’s machines.”