Online auction house surpasses 1 million users
IronPlanet has announced that it has surpassed 1 millon users, those who have registered on its website to view equipment for sale and participate in online auctions.
The company boasts that it has registered users in almost every country in the world, noting that it would take roughly 2,400 Caterpillar 777s to haul all those who have registered.
“This is an exciting milestone for us because it demonstrates that more than 1 million users recognize IronPlanet as a trusted marketplace for buying and selling equipment,” said Greg Owens, CEO, IronPlanet.
“We’ve attracted these users because of our ongoing dedication to innovation, customer service and delivering what they need: a convenient and reliable equipment solution.”
The compnany was founded in 1999, and held its first auction in March, 2000. By September 2009, the marketplace had attracted half a million users.
“Demonstrating the strong global interest in the IronPlanet online model as a tool for buying and selling, it took just over four years to add another 500,000 users. Today, IronPlanet has registered users in nearly every country and has sold more than $3.5 billion of used heavy equipment,” added Owens.
IronPlanet remains the leading exclusively online marketplace for used heavy equipment and trucks, a model which it says offers customers a more efficient way to buy and sell.
The equipment sells from the owner’s location, saving sellers the expense and hassle of moving items to a physical auction site. The weekly auction schedule allows equipment owners to consign and sell their equipment in as few as 30 days.=
IronPlanet offers detailed inspection reports that provide a thorough description and pictures of the equipment’s condition and features. These reports are backed by the company’s IronClad Assurance vbuyer protection program, which ensures that the reports are a true representation of the condition of the equipment.