QIC unveils Prince Mohammed bin Salman Stadium
Once it opens for business, the stadium is anticipated to host some of Saudi Arabia’s biggest sports, entertainment and cultural events
The Qiddiya Investment Company (QIC) has launched the Prince Mohammed bin Salman Stadium, which aims to further enhance Qiddiya’s philosophy of the Power of Play. The QIC Board of Directors said the futuristic venue, located in Qiddiya City atop the 200m-high Tuwaiq cliff and just 40 minutes from Riyadh, is anticipated to become a must-visit destination.
Designed by global architectural firm Populous, the stadium is set to become the world’s first fully integrated venue with a combined retractable roof, pitch and LED wall – an architectural innovation offering unparalleled versatility and allowing the space to transform into different ‘event modes’ in a matter of hours, said a statement from QIC.
The LED wall will be a portal to live event broadcasts, high-definition films and laser shows, offering guests a novel, immersive experience with each visit. When not activated, it will open to reveal breathtaking views of Qiddiya City. It aims to draw visitors from across the globe and revolutionise the traditional stadium experience with its immersive design and unique technological features, putting spectators at the centre of the show, the statement explained.
Upon opening, it is anticipated to host some of Saudi Arabia’s biggest sports, entertainment, and cultural events.
“Our ambition is for Qiddiya City to become a global destination for entertainment, sports and culture and this iconic new stadium will be at its very heart. The futuristic venue aims to reinvent the traditional stadium concept and embody the true spirit of Qiddiya’s Power of Play philosophy. It uses state-of-the-art technology and innovative, world-leading design to put the spectator at the centre of the experience,” commented QIC Managing Director Abdullah bin Nasser Aldawood.
The stadium will become a bucket-list destination for fans and enthusiasts across the world, hosting major events from across the world of sport and entertainment. The stadium will deploy cutting-edge technology to provide fans with instant access to live data and information including the use of state-of-the-art holographic technology, enabling virtual interactions with celebrities and stars, he added.
The unveiling of the stadium follows the launch of Qiddiya City’s world first multi-use Gaming & Esports District.
“As a central venue in an urban entertainment district, this uniquely versatile space promises an extended play experience with direct and convenient access to Qiddiya City’s vibrant Gaming & Esport District as well as other city entertainment options,” noted Aldawood.
