Property

Binghatti Properties and Mercedes-Benz unveil residential project

The two companies have been collaborating on the project for over a year and plan to launch in late January 2024

A new residential project – Mercedes-Benz Places – has been announced, following a deal between Binghatti Properties and Mercedes-Benz.

The residential tower will be developed in Downtown Dubai and will offer views of the Burj Khalifa and access to landmarks including the Dubai Mall. According to a statement, the tower will have a height of 341m and will feature 65 storeys.

“We are profoundly excited to be working alongside Mercedes-Benz – a truly iconic name – to develop the first Mercedes-Benz branded luxury residence in the world. Mercedes-Benz Places in Dubai is not merely a real-estate development; it will also place community and mobility at its core, setting a new benchmark for intelligent living,” stated Muhammad BinGhatti, CEO of Binghatti.

Binghatti and Mercedes-Benz have been defining the details on this project for over a year. During this time, the main focus has been on creating a customer-centred approach that places the needs of future residents at the forefront of the experience. The Mercedes-Benz design philosophy revolving around Sensual Purity is a driving force behind the project’s architecture, creating timeless and beautiful spaces in an oasis of serenity and purity. By combining smart home technologies with intelligent mobility solutions, Mercedes-Benz Places Dubai aims to redefine comfort and convenience in a modern living space, said a statement.

Britta Seeger, Member of the Board of Management Mercedes-Benz Group AG, Marketing & Sales added, “With Mercedes-Benz Places in Dubai, we are going beyond automotive to create outstanding brand moments. With their many years of experience in real-estate development, Binghatti is the ideal partner for us. Our aim with our first branded, real estate residential tower is to create new, desirable grounds that inherit our brand’s DNA and give our customers a place to arrive, unwind and come home to.”

The collaboration will commence with a launch event in Dubai on 24 January 2024, where further details about the project will be announced, the statement concluded.

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