IHG inks deal to launch Vignette Collection hotel in The Heart of Europe
The Heart of Europe encompasses properties, including beachfront villas, premium hotels, and an innovative underwater living experience
A franchise agreement for a second Vignette Collection hotel in Dubai has been signed by IHG Hotels & Resorts (IHG). The deal is in partnership with The Heart of Europe, the flagship project of the Kleindienst Group. According to a statement, the Marbella Resort Hotel, Vignette Collection The World Islands Dubai is scheduled to open in January 2026 and will be a significant milestone for The Heart of Europe, whilst simultaneously solidifying IHG’s presence within The World Islands.
According to a statement, the Vignette Collection brand allows owners of world-class independent hotels to retain their distinctive identity, while benefitting from IHG’s global scale and luxury and lifestyle expertise.
The Marbella Resort Hotel, Vignette Collection The World Islands Dubai, is taking shape in The Heart of Europe, which is billed as a self-sustaining holiday destination spanning across six islands, each blending European architectural charm with top-tier hospitality, embracing luxury and innovation on shores of tranquil beaches.
“We are excited to partner with The Heart of Europe to bring the second Vignette Collection resort to Dubai, a testament to IHG’s commitment to delivering exceptional stays and experiences for our guests. Marbella Resort Hotel, Vignette Collection The World Islands Dubai will significantly reimagine luxury and set future regional hospitality benchmarks. We look forward to welcoming travellers worldwide upon the hotel’s opening in 2026,” said Haitham Mattar, Managing Director – India, Middle East and Africa, IHG Hotels & Resorts.
Once completed, Marbella Resort Hotel, Vignette Collection The World Islands Dubai will feature 150 rooms overlooking the Arabian Gulf. In line with the Vignette Collection brand, the property will seamlessly merge exclusivity with community and locality, and feature a unique Andalusian-inspired design with contemporary architecture.
With the property currently under construction, Marbella Resort Hotel, Vignette Collection The World Islands Dubai is expected to become a key proof point in IHG’s ambition to create unparalleled guest experiences and set new standards for luxury in the region, the firm stated.
Josef Kleindienst, Founder and Chairman of Kleindienst Group and The Heart of Europe added, “It is an honour to partner with one of the world’s leading hotel groups to bring the Vignette Collection brand to The World Islands Dubai. This collaboration aligns with our vision of creating a unique destination in one of the world’s most iconic cities, and true to our commitment to excellence, Marbella Resort Hotel, Vignette Collection The World Islands Dubai promises to offer guests a remarkable and distinctive stay, drawing inspiration from the rich cultural heritage of Dubai and presenting a perfect blend of luxury, innovation, and the beauty of the UAE.”
