Indoogoo invites you to Yard Talk
Social networking machinery site opens discussion forum
Indoogoo, the first social network dedicated to trading heavy equipment, has launched Yard Talk, a forum it claims brings users together “in one virtual space to share breaking industry news, debate hot topics and ask important questions”.
Yard Talk is a discussion forum that brings manufacturers, end-users and traders of heavy equipment together online to introduce new products, ask relevant questions or simply chat about the latest news. This is the latest development from Indoogoo, the website that gives users the ability to expand their trading network at the same time as buying, selling and renting heavy equipment.
Mark Turner, CEO of Indoogoo, explained that Yard Talk is an attempt to put the ‘social’ in this social trading network.
“Yard Talk gives all Indoogoo users an opportunity to engage in discussions about key issues,” he said. “Manufacturers, dealers and individuals can come together in the same virtual meeting place to chat about anything from product launches to general industry news.”
Yard Talk gives users a platform for discussing new products and ideas, as well as helping them to gauge how trends are developing within the industry. The discussions are entirely in the users’ hands, and can be used to showcase equipment, link to other sites and articles, and allow users to connect with important contacts – both new and old.
There are three ways to start a conversation in Yard Talk. Users can contribute an entire article, send out a smaller post or ask a question. In each instance, the author (who has full ‘admin control’) decides who is able to contribute to the discussion and, to ensure no spam or unwelcome messages are received, can also delete any undesirable or inappropriate comments. Articles carry no word limit, and are ideal for general discussions as well as sharing information about new product launches or company information. These articles may take the form of a blog or in-depth news release, and can include images and a video, as well as links to other relevant sites and articles.
The author of the article has three options when it comes to who joins the conversation. They can invite all users to participate, include only their contacts in the discussion, or target specific groups of contacts – the discussion can be left open for general debate or tailored to a particular group of specialists. Users who are not included can send a contact request and ask to join a discussion, but the author of the article has the final say in who participates. Articles are visible to all Indoogoo users, even to those who cannot join in, and the most popular, trending conversations will appear at the top of the Yard Talk home page.
For users who want to share brief news or send out snippets of information, smaller posts can be created. With a 500 word limit, these shorter, Twitter-style posts allow users to spark discussion and debate without the need for an extensive message.
Users can also choose to ask a question. Like shorter posts, these questions are limited to 500 words and are visible to all – but, once again, the author can decide who is able to respond.
“By contributing to Yard Talk, users can easily engage with a broad spectrum of industry professionals, encouraging them to answer their questions and contribute to their discussions,” said Turner. “All three types of conversation can be shared across a variety of other social networks, expanding their audience and inviting further discussion.”
As an integral part of the social trading network, Yard Talk is one of the features that make Indoogoo a part of the future of heavy equipment trading. Combining the social network structure with the sales potential of a listings site, Indoogoo gives users the opportunity to list their entire product range, find exactly the equipment they need and keep in touch with the people who matter – all for free.
Based on the established principles of trading within heavy industry, Indoogoo keeps contact data strictly private. This privacy policy gives users the benefits of a social network with the security of their own personal, private trading network. By introducing the industry to the world of social media, Indoogoo is set to change the way heavy equipment is traded online.
