The First Group launches Soluna Beach Club

Prestigious hospitality venue in Palm Jumeirah boasts high quality multi-cuisine options

Upscale hospitality developer and operator The First Group has opened the doors of its Soluna Beach Club, which is billed as a contemporary Mediterranean-inspired waterfront experience, in Palm Jumeirah, Dubai.

Located at the Balqis Residences in Palm Jumeirah, Soluna Beach Club is an exclusive beach club offering premium experiences to guests of The First Group’s portfolio of owned and operated brands, including The First Collection Business Bay and The First Collection Jumeirah Village Circle, Wyndham Dubai Marina, Tryp By Wyndham, Grand Heights, and Citadines Metro Central.

Soluna features a range of highly recommended homegrown multi-cuisine options, including artisanal pastries at Risen Café and Artisanal Bakery, and contemporary dining at Ènas, with its fusion of Greek and Eastern Mediterranean cuisines.

In late March 2023, Deyaar launched a $300mn waterfront residential project in Dubai Maritime City and, ARCO Turnkey Solutions was appointed as the lead contractor for J1 Beach.

Rob Burns, CEO of The First Group said, “Our new beach club Soluna is another exciting addition to Dubai’s allure as a top family-friendly destination and builds on our commitment to creating extraordinary moments for our guests.”

An established player in the UAE real estate industry, The First Group has been expanding its portfolio to cater to the growing demand for unique lifestyle experiences in the city.

With expertise in international hotel investments, property asset management, global investor services, and hospitality and leisure brands, the company says it offers a distinct and innovative approach to development and specialised services. Its focus on Dubai’s fast-growing hotel industry has led to substantial investment opportunities for the firm’s international client-base, which spans 146 countries.

In late March 2023, ALEC and Bauer International were announced as key contractors for the Wynn Resort project in Ras Al Khaimah.


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