‘First-of-its-kind’ real estate platform to launch in Dubai

Estative could be a game-changer in building new levels of transparency and communication, Estative’s CEO said

Estative, which is billed as a first-of-its-kind real estate platform, is primed to launch in Dubai. Designed to act as a ‘pivot’ in the world of real estate marketing, Estative is said to be the world’s only real estate social media platform, combining all social media marketing tools – including technical and visual content, podcasts and social influencers – enabling it to be at the service of the real estate market.

The launch of the Estative platform will be a key element in the The Estative Real Estate Conference and Exhibition, a regional industry event held in Dubai, which aims to introduce investment opportunities that may otherwise have gone ‘under the industry’s radar’.

The event will cover many areas relevant to real estate professionals and investors, including investment trends in major markets around the world and exploration of new markets. It will also enable the building of communication bridges between industry stakeholders including real estate developers, brokers, investors, design, construction and building material companies.

In late February 2023, Al Andalusia entered Dubai’s residential real estate market and, Sobha Realty launched Verde by Sobha in Dubai’s JLT district.

On the new platform, CEO Ayham Jbara said, “The launch of Estative comes at a time when the real estate market is very much in need of new investment opportunities that align with current market conditions in local and global markets alike. Our vision is to revitalise the real estate industry by offering products that address current challenges, by future-proofing our businesses and industry, and by enabling confidence in the industry as a whole.”

The conference and exhibition will also create an interactive climate that will offer the opportunity for government sector entities to meet and network with real estate investment professionals in the private sector; an opportunity intended to lead to positive impact on the real estate scene in the short and medium term.

Jbara concluded, “It will bring together developers and brokers and potential clients from all over the world, and will act as a meeting point for hundreds of prominent regional and international stakeholders.”

In late February 2023, W Capital’s CEO said that the Golden Residency Visa could boost Dubai’s real estate sector.

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