Serco launches ESG focused ‘Advisory with Purpose’ division
The launch of the division is in response to increasing regional focus on sustainable development
In alignment with the UAE’s Year of Sustainability, Serco has launched an Advisory with Purpose division. The firm says it is committed to driving Environment, Social and Governance (ESG) goals, and enabling governments to accelerate their national visions.
With President His Highness Sheikh Mohamed bin Zayed Al Nahyan announcing 2023 as the ‘Year of Sustainability’ in the UAE, and measures featuring heavily in Saudi Arabia’s Vision 2030 ambitions, Serco Middle East has already taken proactive steps to support organisations and governments to achieve their environmental and sustainability targets through an advisory service that spans from concept to implementation, the firm explained in its statement.
In a year where COP28 is shining a spotlight on the Middle East, the launch of the Advisory with Purpose division will further cement Serco’s continued commitment to embed the latest global best practices into local organisations and government entities. This will help improve performance though the transfer of knowledge, skills and resources from Serco’s experts who specialise in sustainable, socially responsible advisory services both globally and in the region, it added.
In late September 2020, Serco said it won a contract at ADF’s UAE logistics base and, in late December 2021, the firm said soft facilities management in the UAE healthcare sector can save the government up to 30%.
“This is a major step forward for us as a business, in a year where we have outlined very clearly our focus on purpose – and bringing national visions to life. It is our responsibility to always be conscious of our environmental and social impact. We all have a role to play when it comes to ensuring a better future, and as a people-driven business, we need to act as a catalyst to help accelerate these goals,” said Phil Malem, Serco Middle East CEO.
The firm said that through its new division it will support clients with an end-to-end service, as it looks to enable regional governments to meet their ESG commitments. Additionally, organisations will be able to show their commitments in a way that also enables them to reduce operational costs through digital asset management, impact a better future for citizens and residents by providing customer experience expertise, and protect the safety and security of the region through emergency services and crisis management. This will be delivered all whilst enabling clients to reach their net zero ambitions, the firm pointed out.
Malem concluded, “Serco has a long heritage in delivering on nationalisation agendas, and supporting governments and organisations alike to reach their ESG goals. The launch of this service was a natural progression, and we’re looking forward to harnessing our expertise, experience and ability to implement under one umbrella to continue to impact and create a better future for citizens and residents in the region.”
In mid January 2022, Serco announced the appointment of a new Growth Director.
