Yas Holding launches property development arm, Taraf
The developer will create ‘lifestyle destinations that stand the test of time with authentic places that form strong communities, build connections and shape meaningful lives’
Investment company Yas Holding has launched a real estate division that aims to ‘bring a new standard of luxury, high-quality and uniquely crafted properties to residents and investors in the UAE and beyond’. The launch of Taraf is said to be part of a diversification and growth push for Yas Holding. The developer said it will introduce ‘five thoughtfully designed properties in the UAE during 2023’.
According to Yas Holding, Taraf will deliver thoughtfully curated and exclusive residential properties in iconic and prime locations across the UAE, for discerning national and international clients.
“We are delighted to launch Taraf at a time when the UAE is witnessing a surge in long-term investments supported by strong confidence in the country’s economy, which has strengthened in recent years and is expected to witness continued growth. Taraf aims to shape inspiring lifestyles through the development of exceptional, exclusive, and enduring properties which create long-lasting value,” stated Low Ping, Chief Executive Officer at Yas Holding.
In early January 2023, Aldar launched Sustainable City – Yas Island.
Taraf is said to be committed to designing properties that are crafted with great attention to detail. Such an approach reflects its unwavering dedication to create high quality, lifestyle-driven communities and also to inspire meaningful lives through places to love and live. Reflecting these values, the company’s first project will be announced in the coming weeks, the firm said.
Ping added, “While standing the test of time, Taraf’s properties will bring a sense of comfort and tranquility. The launch of Taraf also aligns with our commitment to deliver premium, quality offerings that enrich the lives of our diverse communities, clients and stakeholders, whilst contributing to the further diversification and growth of Yas Holding, and the UAE.”
Ahmad Shibel, CEO, Real Estate at Yas Holding noted, “Taraf stands for innovation, elegance, high-quality design, and enduring value – and our properties will embody these values. We are entering the market alongside the existing top real estate developers in the country with multiple developments in the coming year.”
In mid January 2023, Bloom appointed the main contractor for Phase One of Bloom Living.
The launch of Taraf coincides with the ongoing growth of the UAE property market, on the back of government initiatives to build economic resilience and growth.
In late January 2023, Modon Properties opened its new fish market in Abu Dhabi’s Mina Zayed district.
