BMW distributor says new facility is central to network expansion and customer service strategy
AGMC, the official importer of BMW Group vehicles for Dubai, Sharjah, and the Northern Emirates, has broken ground on what will be a 117,000 square foot facility located on Sharjah’s Sheikh Mohammed Bin Zayed Road.
As part of AGMC’s network expansion and commitment to accommodate existing and potential clients, the upcoming facility will serve as flagship for BMW and MINI in Sharjah and the Northern Emirates, said the firm.
“Following the opening of our state-of-the-art facility in Dubai’s Motor City in 2020, I’m extremely proud to be marking AGMC’s expansion once again and as we break ground on our new facility in Sharjah and commemorate another milestone,” said Ayhan Olcer, CEO, AGMC.
Designed with the customer in mind, the state-of-the-art facility will feature specific spaces for BMW, MINI and BMW Motorrad, BMW i, BMW M, MINI Next and BMW Premium Selection – accommodating a total of 30 cars and up to 8 bikes on display.
The new spacious facility will also include a fully-fledged service centre complete with 32 work bays, 8 of which will be exclusively for fast-tracked queues, 4 diagnostic bays, 3 car wash bays and 4 service consultation areas. Combined, the service centre will have the capability to service up to 100 cars per day.
The new facility is designed to embody all elements from BMW Group’s ‘Future Retail’ Strategy, a series of latest customer engagement features put in place to help BMW and MINI stand out in a competitive market. These will include: a Mobile Customizer, live car configuration and demonstration during consultations, and a Virtual Product Presentation.
Dr Hamid Haqparwar, managing director at BMW Group Middle East added, “AGMC has been our partner at BMW Group Middle East for almost five decades and we value their continuous efforts to meet and exceed customer expectations in Dubai, Sharjah, and the Northern Emirates. This new facility will allow us to continue to build the BMW and MINI brands, while ensuring that customers receive an exceptional service and sales experience reflective of BMW Group Middle East.