Tata and Hitachi to target Middle East from India
The 60:40 joint venture between Japanese Hitachi Construction Machinery and Tata Motors will use their Kharagpur plant to provide cheap equipment to the Middle East and Africa. Tata Hitachi Construction Machinery Company’s Kharagpur plant in West Bengal currently produces 300 units per annum with 2% going overseas. The company says that the plant, which can produce […]
Hitachi Construction Machinery Company excavators could soon flood the market
The 60:40 joint venture between Japanese Hitachi Construction Machinery and Tata Motors will use their Kharagpur plant to provide cheap equipment to the Middle East and Africa.
Tata Hitachi Construction Machinery Company’s Kharagpur plant in West Bengal currently produces 300 units per annum with 2% going overseas. The company says that the plant, which can produce excavators, dump trucks and wheel loaders, it has been operating well below its 6,000 capacity due to the slowdown in the global economy.
However the JV saus that markets like the Middle East and Africa could be useful markets for its machines. Potential for exports could be as much as 15%.
“We want the Kharagpur plant (in West Bengal’s West Midnapore district) to be gradually tuned to low-end cost effective products to be supplied to global markets especially developing countries,” Mitsuhiro Tabei, vice president of Hitachi Construction Machinery told local media.
“At present export to Bangladesh, Sri Lanka and Nepal constitutes 2-3 percent of the total domestic business. We are now looking to export to Africa and Middle East countries like Oman and increase the share of exports to 15 percent,” said Ranaveer Sinha, managing director of Tata Hitachi Construction Machinery Company Ltd.
