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Select Group launches final development at Peninsula waterfront master community

Select Group has announced the launch of its final development at its waterfront master community, Peninsula.

In a statement, the Dubai-based developer said that two residential towers, waterfront lofts and a commercial building will comprise Peninsula Four, The Plaza, and will be the final pieces of the Peninsula master community. All previous developments within the project have been successfully sold out, it added.

In March 2022, Select Group launched Peninsula Three in Dubai’s Business Bay district and, in July 2022, it acquired The Mere Golf Resort & Spa in the UK.

Billed as the first community-focused waterfront development in Business Bay, the Peninsula project consists of six residential towers, waterfront podiums and commercial units. The master development features a variety of lifestyle facilities, including tennis and padel courts, running tracks, a skate park, along with family play areas.

Commenting on the launch for the final phase of development, Founder and Group Chief Executive Officer Rahail Aslam said: “Shaped by ideals of beauty and perfection in everyday life, The Peninsula Four, The Plaza is an exquisite tribute to the art of living, being the centrepiece of the community in the heart of Dubai Downtown. We are proud to bring to the market an elevated experience of waterfront living that we have witnessed become increasingly high in demand.”

In August 2022, Select Group and the Jumeirah Group launched a new development in Business Bay.

The two towers at Peninsula Four feature studios, one, two, three, and four-bedroom residences and half-floor penthouses, while the waterfront lofts offer three and four-bedroom multi-story residences.

Peninsula Four, The Plaza is located at the epicentre of the community marketplace (The Plaza). It will showcase a vibrant waterfront gastronomical, entertainment and retail scene. Residents and guests will find organic cafés, coffee shops, boutique stores and artisan galleries, fine-dining restaurants and local culinary offerings in one destination, the developer stated.

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