Riyadh opening a boost for Roots Group in KSA
Roots Group Arabia has opened the first showroom dedicated to Case Construction Equipment in Riyadh.
Roots Group took the major step of opening a parts DC in Jeddah last year
Roots Group Arabia has opened the first showroom dedicated to Case Construction Equipment in Riyadh. The two companies are following their successful opening of a new parts and distribution facility, one of the largest for Case in the world, last year in the Red Sea city of Jeddah.
The launch of the new showroom came as a part of rigorous expansion plan of Roots Group Arabia to expand its product offering and after-sales services for the building industry. Operating in tandem with the Jeddah facility and crews of mobile equipment support, Roots Group CEO Ousama Fansa said that the company plans to build on a year which has seen it quickly gain a significant market share in the Saudi market.
“Caterpillar are well established and is the market leader. But in small equipment I think we can compete. Our success is not just about the product, it is also about listening to the customer and working with the OEMs so we can react to what they want and need,” he said.
The Roots Group is among the top players of the construction industry providing building materials solutions with a diversified portfolio of products and catering to the wide-ranging needs of the construction industry since its inception in 1981.
Over the years, it has built extensive experience in the industry within the Gulf Cooperation Council countries, especially in Saudi Arabia.
Engineer Samir Al Shubaily, Deputy CEO, Roots Group Arabia and Franco Invernizzi, Senior Director, Africa and Middle East, Case
Construction and a number of experts from real estate and construction industry were present at a joint press conference that was held in the new Roots showroom located on Khurais Road in Riyadh.
Through the new Roots showroom, Case Construction aims to provide top-notch after-sales customer support services and best quality products to its clients.
A professional team comprising the best engineers and other skilled personnel will meticulously work towards offering the full line of Case Construction equipment, along with rendering the best-in-class training and after-sales support throughout the region.
Engineer Shubaily commented: “We are extremely delighted with the opening of our new outlet wherein we will provide Case Construction equipment and offer premium services to the consumers by merging our long-term experience in the construction equipment and building materials industry with the impeccable performance of Case Construction’s heavy equipment.”
“Saudi Arabia is a crucial market for us as it has one of the largest and fastest growing construction sectors among the Gulf countries. I am certain that this endeavor will greatly facilitate us in achieving maximum benefit from the future opportunities and business development in Saudi Arabia,” said Invernizzi.
