Euro Auctions completes transatlantic crossing
Euro Auctions USA held its first ‘Absolute Auction’ at the end of last month at its new North American headquarters in the state of Georgia.
Buyers from 24 countries participated at Euro Auctions USA’s new site.
Euro Auctions USA held its first ‘Absolute Auction’ at the end of last month at its new North American headquarters in the state of Georgia.
A total of 387 lots were presented for sale, including consignments from some of the largest rental companies in the US and other regional equipment and machinery dealers.
“Registration from interested bidders was brisk, with 374 buyers registering to bid on the day,” said Euro Auctions USE. Physical bidders on the floor constituted the majority of purchasers and 35% of all sales were conducted online from the USA. This was a 100% unreserved sale, with all lots being sold to the highest bidder on the day.
As expected there was a lot of interest from buyers located in south east USA, with particular interest coming from many of the major equipment and machinery specialists in the state of Georgia. There was a strong demand for quality, low hours equipment, which has been a common global trend at other Euro Auctions sale sites. However bidders from 24 countries worldwide also registered to participate in this sale.
Due to targeted marketing by the Euro Auctions team, buyers with specialised interest were matched with many of the lots, in which they had interest. Prices were described as: “strong and both buyers and sellers were happy with the outcome”.
“With a first sale like this there is always an element of both trepidation and anticipation regarding the outcome; however we have been extremely pleased with the final result,” said Jonnie Keys, VP of Euro Auctions. “All the lots that Euro Auctions prepared for sale were received well. We were delighted with the participation of the local market, with 85% of sales attributed to American buyers of which 25% came from the Georgia area. The turnout on the day of both bidders and attendees was excellent and expressions of interest have been made for the next sale.”
“We had long aspired to enter the USA market and by acquiring this site in late 2012 we located Euro Auctions squarely at the hub of the American equipment industry. We have excellent relationships with major US players with whom we secured some exceptional construction and industrial machinery from across south east USA for this first auction. The sale was a real success with buyers and sellers alike and we are now working hard on making the next sale an even bigger success.” concluded Jonnie Keys.
