Giovanni Bartoli set to be responsible for increasing market share and growth in the region
Mobile crushing, screening equipment and stacker specialist Keestrack has appointed Giovanni Bartoli as its new Area Sales Manager for the Middle-East and Africa. With over 15 years of experience within the construction equipment industry, Bartoli’s main goal will be to establish reliable and sustainable relations with new dealers in the region.
Speaking on the announcement Bartoli said, “Keestrack has already established some good dealerships in this region but there is still a lot of ground to cover. At first Keestrack wants to target the markets of the North-West Africa region, South Africa and in Middle East countries like Israel, Saudi Arabia, United Arab Emirates & Qatar. We’re basically looking to expand our dealer network with A-rated, reliable and organised international and local dealers, to be involved as our importers and distributors.”
The company has seen an interest in mobile crushing and screening products in the West African countries mainly due to “the request for mobile quarry applications with easy maintenance, and which are user friendly, when production demand is not very high.”
In the Middle East, Keestrack said it will be looking at big players, managing quarries for the production of asphalt and concrete while it is ready to help with the transition from a crude oil economy with its full electric e-range.
It recently introduced tracked engine/generator units that can supply connected Keestrack e-drive crushers, screeners and stackers directly with electricity in case there is no plug-in connection from the grid available.
“Besides growing the market in these regions Keestrack will keep growing their product range in width and depth in the coming years. To support the dealers with the right service & training is a challenge for me in these markets,” Bartoli concluded.