Al Naboodah’s Swaidan Trading beats global competition to win coveted Ashok Leyland Distributor of the Year award

Al Naboodah’s commercial vehicles and heavy equipment division maintains pole position in one of the UAE’s toughest market segments

Swaidan Trading’s Commercial Vehicles and Heavy Equipment (CVHE) division has been recognised with Ashok Leyland’s prestigious ‘Distributor of the Year’ award.

The award was revealed at a special ceremony during the Global Dealer Conference hosted by Ashok Leyland in Kochi, India.

Presented by Ashok Leyland’s chairman Dheeraj Hinduja, Swaidan Al Naboodah, managing director of Al Naboodah Group was on hand to personally accept the coveted award.

Swaidan Trading has exclusively represented the brand since 1984. Providing consistently strong sales performance and after sales support over the last three decades to countless clients in the region, it has helped cement Ashok Leyland’s dominance as the market leader of large-sized buses in the UAE, boasting a majority market share in a highly competitive and price sensitive market.

“We are honoured to receive this award and look forward to continuing our collaboration with Ashok Leyland for years to come,” said Swaidan Al Naboodah.

“The UAE transportation sector is one of the most competitive in the B2B sector and achieving a majority market share in the large bus segment bears testimony to our aggressive strategy that consistently puts quality and the customer first.

He continued: “As a purpose-driven business rooted in commercial vehicles and heavy equipment, Swaidan Trading’s CVHE division continually focuses on gains in efficiency and agility that can positively contribute to the institutions we count as our customers.”

Dheeraj Hinduja praised the long-standing partnership, adding: “It is our pleasure to partner with a legacy institution that understands the local market and has the scalability and resources to offer Ashok Leyland customers the highest standards of service and after sales support that they have come to associate with the brand.”

Known globally as a hub for construction projects and boasting some of the world’s most ambitious infrastructure, the commercial vehicle market is the driving force responsible for the region’s landscape and continues to make an important contribution to the market.

Demand patterns for commercial vehicles remains high as government initiatives continue to trigger growth in demand for heavy equipment with sales projected to growth year-on-year, well into the next decade.

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