Subaru Emirates post jokes “women driver at it again” as family is killed in Dubai
“Women driver at it again” comment on Subaru Emirates Facebook page has been heavily criticised by users of social media website.
A screen grab of Subaru Emirates Facebook page
A picture of a crash that claimed four lives on Sheikh Zayed Road in Dubai with the caption “Women driver at it again” (sic) has been heavily criticised by users of social media website Facebook.
Subaru Emirates posted the picture after it was reported that four members of a family were killed over the weekend when their car collided with another vehicle that was stopped in third lane of the highway. According to local newspaper, Emirates 24/7, the driver of the stopped car ignored advice to pull the car into the hard shoulder after a puncture.
The newspaper added that the driver, described as a Jordanian female, was not in the car at the time of the accident. Emirates 24/7 reported: “The crash was so powerful that it pushed the four-wheel vehicle nearly 40 metres on the road. The accident resulted in the death of its driver, 34, another man, 60, a 28-year-old woman and a nine-month-old boy. Another woman in the car was seriously wounded.”
The Subaru Emirates Facebook page posted a picture of the crash with the following caption:
Women driver at it again.
An entire family has perished as a result of a grave mistake by a lady driver on SZR this weekend. A Jordanian woman parked her car right in the middle of the road on Sheikh Zayed motorway after it suffered a tyre puncture. She ignored the driver’s warning to take her car off the road and fix the tyre on the hard shoulder area.
Unfortunately a driver was passing through that area had warned the woman to instantly take her car off the road but she did not listen.
Call it her ignorance, 4 innocent soul (sic) paid with their life (sic) including a 9-month-old baby boy. Another woman in the car was said to be seriously wounded.
Well RTA cannot put extra parameters for women to check their presence of mind during crisis situation while driving, its (sic) all about being responsible drivers.
Inspire & pic – #Emirates 24/7
Users of the social media site claim the post remained on the Subaru Emirates page for at least 24 hours. Some also allege that their requests to take down the story were rebuffed by the person in charge of the page.
Subaru Emirates Facebook page contains several pictures of accidents seemingly posted to encourage safer driving in the UAE. Other pictures of accidents remain on the page with captions such as “Get certified for good driving” and “Oh No! Not again, 3 killed in latest car smash”.
A screen grab of the post was subsequently placed on the Subaru of America, Inc Facebook page where one person commented: “what on earth do you have to say about the disgusting comments your UAE team are making on the Subaru Emirates page about female drivers, especially when there have been deaths involved. INSENSITIVE. INACCURATE. ILL-EDUCATED. SEXIST. MORONS.”
Another wrote: “Have you seen the post on the emirates Subaru page ?? disgusting and in the middle of ramadan.”
Non-profit UAE organisation Buckle Up at the Back posted a copy of the caption on Subaru of America’s page with the following: “I think your Emirates franchise need some SERIOUS training on social media – this is NOT acceptable.”
CMME contacted the company that handles Subaru Emirates’ Facebook page Dunamis World for comment however was told that it had no official statement at this time although a spokesperson would be available within the next 48 hours.
UPDATE: Subaru Emirates has issued an apology on its Facebook page and left somebody people questioning its sincerity. Click here for more.
