Farnek to launch standalone hotel management company

The solution covers managing front office requirements, reservations, concierge, housekeeping and more

Facilities management (FM) firm Farnek plans to launch ‘Trendz’, which is billed as a new standalone hotel management company, at the Arabian Travel Market (ATM).

According to a statement from the firm, the solution offers a unique 360-degree service for hotel owners and operating companies with an accent on technology and sustainability – two of the most important trends in hospitality today.

Walter Knight, director of Hospitality at Farnek added, “Farnek, which has over 8,000 employees, has traditionally provided manpower and outsourcing services, such as cleaning, security and property maintenance. However, ‘Trendz’ takes that market proposition one stage further, managing front office requirements, reservations, concierge, housekeeping and room service – we can also manage sales operations, marketing and PR. It is a cost-effective and totally flexible hospitality proposition. Hotels can engage with us for specific operational requirements or contract us to manage an entire property, either under the ‘Trendz’ brand or as a white label product.”

One of Farnek’s most recent accomplishments was the development of its ‘Flexi-Guest’ app, which digitalises the guest journey from pre arrival to check out. The in-house developed app interfaces with a hotel’s property management system (PMS), affording guests a whole suite of services from uploading travel documents, such as vaccination certificates, ordering a car on arrival, room service and laundry. The hotel app can also send automated electronic updates and alerts to the guest, as well as e-registration documents, e-invoices and e-receipts, all in one convenient space, the statement explained.

Knight noted, “This gives the guest an enhanced experience, providing a seamless pre-arrival and check-in procedure. They can order room service in advance, have laundry picked up or delivered, request early or late check outs, view and pay invoices with secure online payments. If the guest experience is good, that develops loyalty and improves online ratings. The hotel operates more efficiently, saving staff time and expense and has the added advantage of driving revenue through F&B and e-concierge services.”

As per the statement, the firm just completed a successful trial of the app, having secured a contract for the Expo Village, situated on the EXPO 2020 site. Farnek was responsible for managing the reservation services, concierge, front office services and housekeeping, for 2,273 apartments during the show.

Sustainability is key to Farnek’s hospitality strategy and Flexi-Guest can estimate the carbon emissions generated by any guest during their stay and provide a cost should the guest wish to offset their carbon footprint. Indeed, visitors to Farnek’s stand at ATM, will be able to measure their own carbon footprint, with an option to contribute to a range of sustainable projects to offset their impact on the environment, while participating in the show, the statement concluded.

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