Shurooq inks deal with Marriott International for new hospitality projects on east coast

Deal is part of Shurooq’s long-term goal of empowering Sharjah’s diversified economy

The Sharjah Investment and Development Authority (Shurooq) has signed a franchise agreement with Marriott International for the opening of two hospitality projects on the emirate’s East Coast. The agreement, signed by Shurooq’s Sharjah Collection & Hotels Management, marks the debut of Marriott’s Autograph Collection in Sharjah.
According to a statement, two of Shurooq’s new hospitality projects in Kalba and Khorfakkan under the Sharjah Collection & Hotels Management will operate under the Autograph Collection brand.
“The new franchise agreement ties in with Shurooq’s vision to foster strategic global partnerships with reputed bespoke brands to add value to the world-class personalised service and care offered throughout Shurooq’s destinations,” stated Marwan bin Jassim Al Sarkal, executive chairman of Shurooq, after signing the deal with Sandeep Walia, COO, Middle East for Marriott International in the presence of senior officials.
The Khorfakkan Hotel will be developed on a land area of approximately 38,000sqm opposite the Khorfakkan Port, to cater to the needs of families and adventurers. The project will feature 75 deluxe units, the UAE’s first waterpark in the East Coast, a yacht club, residences, and retail options including restaurants, spa, gym facilities, etc. The proposed rooms include 62 single rooms, five double rooms, and eight suites.
Kalba Hotel on the other hand will occupy 60,000sqm adjacent to the Kalba waterfront project and opposite the Kalba flag square. It is said to be located close to some of the region’s most renowned diving locations and will feature 80 units, two restaurants, a gym, spa, swimming pool, and meeting halls. The proposed rooms include 64 single rooms, 10 double rooms, five three-bedroom options and one four-bedroom.
Sarkal concluded, “Joining the exclusive fold of Marriott’s Autograph Collection brings us closer to our long-term goal of empowering Sharjah’s diversified economy and cementing its position as a magnet for global brands.”