Genie targets 15% share of telehandler market
Genie’s Middle East and Southern Africa general manager, Sharbel Kordahi, believes the company can grab a 15% share in the Middle East market. Speaking at a recent dealer training event in Dubai, Kordahi told CMME that there are 1,500 telehandlers sold in the Middle East. “We are not saying that we can grab 50% of […]
Genie hosted dealers at a special training event in May
Genie’s Middle East and Southern Africa general manager, Sharbel Kordahi, believes the company can grab a 15% share in the Middle East market.
Speaking at a recent dealer training event in Dubai, Kordahi told CMME that there are 1,500 telehandlers sold in the Middle East.
“We are not saying that we can grab 50% of the market but we do think that 10-15% (150-200 machines per year) is realistic,” said Kordahi.
Representation from across the Gulf participated at the event, hosted by product manager Gert de Boon. Kordahi said it was an essential opportunity to launch the company’s latest assault on the market.
“We can grow it from there,” he said. “These guys need a lot of support and our sales strategy depends a lot on the dealers’ capacity to service and to sell. The training is an important part of it.”
