Concept is said to redefine hotel accommodation, entwining modernity by adopting major assets such as self-service features and automated services from reservation to check out
Shada Hospitality has opened its new executive apartment project within the Al Rayyan District in Riyadh according to a statement from parent company Dur Hospitality. The opening of the Dara Al Rayyan Executive Apartments takes the number of Dara properties in the Kingdom to five, spread across Riyadh and Jeddah.
Billed as an innovative youth-inspired local concept for a memorable hospitality experience, the project features 51 suites and key amenities such as a cinema hall, swimming pool, and a restaurant, in addition to a gym and a range of major facilities.
“It is a distinctive increment to Dur Hospitality’s track record in developing the concept of local Saudi hospitality brands. This reflects Dur’s decades-long experience in managing, developing, and operating hotels and residential communities throughout Saudi Arabia. This step also confirms our progress towards achieving Vision 2030’s objectives, laying the groundwork for developing the hospitality sector, one of the central pillars of a diversified economy,” said Sultan Al Otaibi, chairman of Shada Hospitality and CEO of Dur Hospitality.
He pointed out that Dara Hospitality’s concept revolves around services thoroughly designed to cater to the needs of the modern generation by offering guests an exclusive experience within the seamlessly integrated self-service technologies, stylish designs, and advanced professional services.
He stated, “Through its sophisticated, sleek spaces adorned with contemporary cultural art, Dara is the perfect choice for a long-term accommodation that embraces the ambiance of a home-sharing experience. Although it has only been a year since the launching of Dara brand, we are witnessing an increasing demand for our properties which has motivated many investors to transfer Dara experience to new regions and cities in the Kingdom.”
Shada Hospitality CEO Reem Garrash added, “The launch of Dara Al Rayan Executive Apartments comes at a time when we are witnessing radical changes in the choices of guests and visitors across the Kingdom and abroad. This allocates a spectrum of self-independent services that keep pace with the spirit of modernity for an unconventional and inspiring hospitality experience at an affordable cost.”